Social Media Marketing

Overview

Whether you’re looking to build a career in marketing, re-enter the workforce, or grow your own business, this course is designed for you. You’ll learn how to create effective social media campaigns, engage with your audience, and build a strong brand presence across platforms like Facebook, Instagram, LinkedIn, and more. By the end of this course, you’ll be equipped with practical skills to leverage social media as a powerful tool for success.

FAQs

Scholarship

Full and partially funded course fees via scholarships are available for students that meet the eligibility criteria*. Please submit your expression of interest via the enquiry form

*Eligibility criteria includes (but not limited to) persons 18 and over experiencing financial hardship or on a humanitarian/refugee visa or currently placed with an out-of-home care provider. Meeting scholarship eligibility criteria doesn’t guarantee a scholarship since there are more applicants than available scholarships

Requirements

No prior experience is necessary, but basic computer skills are recommended.

Ideal for individuals who are re-entering the workforce, those looking to switch careers, or anyone who wants to improve their social media marketing skills.

Entrepreneurs, freelancers, and job seekers aiming to grow their personal brand or boost their business presence online.

Outcomes

By the end of this course, participants will:

Understand Social Media Platforms: Gain in-depth knowledge of major platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Develop Effective Campaigns: Learn to create and manage targeted campaigns that align with marketing goals.

Engage with Audiences: Build and engage a community through organic posts and paid advertising.

Analyze Performance: Use analytics tools to measure campaign performance and optimize strategies.

Create Content: Design compelling visual and written content to increase engagement.

Stay Updated: Keep up with the latest social media trends and best practices.

Benefits

Job-Ready Skills: Equip yourself with the latest techniques to manage and grow social media accounts for businesses or personal brands.

Boost Employability: Gain a highly sought-after skill set that makes you an attractive candidate for various roles, including marketing, communications, and PR.

Entrepreneurial Advantage: Learn how to grow your business or personal brand through effective social media strategies.

Hands-On Experience: Apply what you learn through practical projects and real-life case studies.

Certification: Receive a certificate of completion